Types of commercial identity Riyadh
Brand identity Riyadh, A trademark expresses a term; symbol; sign; or design, or a combination of both; that aims to identify goods and services so that the merchant; or manufacturer places them on the products he sells; or manufactures to distinguish them from others sold by other competitors. The trademark is the true identity of the products of any A company in the market; and that identity plays an essential role for the consumer as it is the link between him; and the commodity.
It is one of the most important assets owned by commercial identity design companies, as it builds and conveys to consumers an image that reflects the quality of products or services; which leads to the establishment of a good relationship between the product and the consumer.
There are three types of trademarks in Riyadh:
Commercial: used by merchants to distinguish products.
Industrial: It is set by the manufacturer to distinguish products, and requires a description of the brand identity that he manufactures from other products.
Service mark: related to a specific service; distinguishing it from a similar service.
The importance of corporate identity Riyadh:
Provides protection for the product and the exclusive use of it, and its use on its products to indicate that this mark belongs to him in terms of production; but the cost of registering a trademark should be well known to help you in your commercial project.
Entrepreneurial spirit is reinforced in the world through producers seeking to improve and develop their products to gain the confidence of consumers.
The branding system and its control allow producers to produce; and market goods in the best conditions.
It facilitates the shopping process for the consumer; and helps him to determine the source of the product and not to confuse the goods.
Frustrate the efforts of unfair competition such as imitators, and counterfeiters who seek to market inferior products, and thus damage the reputation of the company.
The brand represents the fuel of the commercial enterprise, and all the advertising efforts that know a complete visual identity to elevate the position of the company in the minds of consumers.
Attracting attention to new goods, building loyalty to the product, simple follow-up of orders; and recognizing problems on the part of the producing company.
brand identity Riyadh designer
If the company logo is not your design, then you should know information about the company (almost all the information that the other designer needed to design the logo for the company that you will need if you are the designer of the full identity)
For example: What message does the company want to convey through the logo or from the identity form as a whole
What is the personality of the company that the company will deal with customers with, for example; a fun; or serious personality, or between the two?
As we mentioned; these are the characteristics that distinguish the company and the designer must visually portray that character with these qualities, Who is the target group targeted by the company, i.e. what type of clients will the company deal with (their gender – their age – their culture and so on..)?
All this information will help you in understanding the company; and its identity and how to design a logo identity in order to design a distinctive; and appropriate identity for the company.