Marketing digital social media, It is the use of all available means of modern technology, especially the Internet, in order to reach the potential customer and deliver the marketing message to him. Through digital marketing and the unlimited opportunities and possibilities it offers, any business can achieve exceptional results if it can be used correctly.
This is in short, my friend, the answer to the question of what is digital marketing, but from a practical and applied point of view; there are many details, points and aspects of the world of digital marketing, yes; it is a world of its own; and there are those who study and train for months in order to master it in a professional manner.
The wonderful thing about digital marketing is that you do not need to study and train for months to benefit from it, because even a simple service provider such as a “plumber” can, with a simple search, create a page for him on Facebook and put his number on it and some pictures that show his skill, and thus he has taken advantage of marketing digital to attract more customers.
What is Digital Marketing?
Marketing is as old as time, and it is an essential element for the success of any business, regardless of its size and field, and for decades marketing has been confined to magazines, newspapers and road signs.
These were the most advanced and effective marketing channels until the emergence of the Internet and modern technology and everything changed, and a new era and a new concept of marketing began, called the Digital Marketing era.
With digital marketing, many concepts about marketing and the relationship of the organization with the end user have been changed, through which the target customer can be reached at the right place and time. and even the best case for making a purchase decision.
Marketing digital social media steps
Suppose you are a business owner, or you want to create a new business, and you want to start now marketing your business through digital marketing channels; so what should you do?
This is what we will discuss in this part in our article in the form of simple and brief steps:
Start doing market research
Market research represents the cornerstone of the marketing plan. In this step; marketing experts, through specialized market research tools; measure the size of the market demand for the products or services that the business has; and try to collect as much data and information about the target customers.
This step also includes studying competitors and accessing their strengths and weaknesses; and then determining the competitive advantage through; which the business will seek to compete (for example, reducing prices).
Also in this step, a model for the ideal customer for the company is made; and the largest information about it is collected.
Preparing the marketing plan
In this step, the steps of the marketing process are set; tasks are defined for the different work teams, the marketing budget, and the digital marketing channels that will be focused on.
The marketing plan is a very important step on which success depends greatly. The plan must be accurate and divided into long-term and short-term. and it must contain innovative and smart ideas, in order to ensure the success of the marketing process and distinguish it from any marketing plan of any other competitor.
Building digital marketing assets (business presence channels)
This includes creating a business website to promote it; and to help attract potential customers through digital content.
It also includes creating professional business pages on social media; as well as building the marketing system (purchasing marketing and analytical programs, subscribing to an e-mail marketing service…etc).
Start creating marketing campaigns
In this step, the specialized marketing team is supposed to start its marketing activities. and campaigns, and based on it; data is collected and analyzed; which is supposed to help improve the marketing process and avoid future mistakes.
It is worth noting here that the digital marketing process is extremely flexible; and has no quality ceiling. It is a continuous improvement process; and always contains opportunities and possibilities to reap better results and profits.
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