Social Media Marketing 2019, The golden rule of marketing is to put the product or service in front of those who want it at the right time; and according to the latest statistics, the population of this planet reached 7.7 billion people at the beginning of 2019.
Do you know that 42% of this total number – approximately 3.2 billion people – use social media on a daily basis almost every day around the world.
For this reason, marketing through social networking sites has become an imperative for any marketer or business owner; regardless of the type of product or service provided and in any field or industry.
Define social media marketing
Social media marketing is the creation of appropriate content for each site (such as Facebook – Instagram – YouTube) in order to promote different products and services.
This content should be perfectly suited to each platform – every social media site has certain characteristics which we will show later – so that it increases sales and also helps spread the brand among potential customers.
The importance of social media marketing 2019
It is true that you know that marketing through social networking sites is very important to your business, but there are certain details that I want to draw your attention to, in order to properly define your goals; which I will present to you in the following points.
1- Increase customer awareness of what you offer
According to a wonderful statistic from the famous Oberlo website about the extent to which social media sites influence customer decisions when purchasing any product or service.
The following may appear:
- 54% of social media users rely on it to search for new products and services.
- 71% of customers who like a particular product refer it to their friends and acquaintances on social media.
- 73% of business owners in any field believe that social media marketing is very effective.
- Social media users spend an average of 2:22 hours per day on these sites.
The presence of your company or service on social media helps you spread awareness among people; which is very important in order to draw the attention of those interested in what you offer so that they buy from you.
Not only that, but your constant communication makes you close to them, which makes them buy from you constantly; and become permanent customers for you, and this saves you a lot and guarantees you continuous profit.
2- Social media marketing is suitable for any business
Whatever your business, whether you depend on a website, a store, a company that provides services, or even a freelancer, you can use social networking sites to your advantage.
This is the beauty of social media sites, where you can take advantage of it to communicate with your customers, sell services to them directly; or provide customer service and after-sales services very quickly.
That is why you have to think carefully about the quality of your business, and the best way for you to take advantage of social networking sites.
3- Social media helps you read the market
Any good marketer has to read the market deeply in order to make the right decisions. Reading the market involves knowing new trends and customer interests to provide a product that suits them.
Market reading also depends on observing competitors and what they offer, the quality of content they rely on in promoting their products, and the extent of customer interaction with them.
All this information you can find very easily on social media for free; all you have to know is where to look for this information.
4- You can start with any budget
Any means of marketing depends on money, especially traditional methods. Printing advertising leaflets, advertising banners; posters; and others costs a certain amount of money; as well as advertising campaigns on television or radio.
This is in contrast to social media marketing, where you can start marketing for free; all you have to put in the effort required to create appropriate content.
That’s not all, the most important feature of social media marketing is the analytics and data you collect; where you can measure the effectiveness of your marketing campaigns and the effectiveness of the content you provide; unlike the other methods I mentioned earlier.
Now you are fully aware of the importance of social media marketing; and the different angles you can rely on in promoting your products and services. Now is the time to create a complete marketing plan in order to achieve the best results.
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