Third-party API integration; Application Programming Interface (API) is a set of protocols to build applications. Application programming interfaces enable web services, systems and applied software for communication and data sharing. What makes programming interfaces API widely is that they are “independent of the platform.” As a result, you can use it for information consumption, regardless of the basic operating system or stack technology.
Recent companies benefit from a variety of applications to serve different purposes. This is because most institutions are no longer interested in one solution fits everyone. Instead, demand for specialized and destined applications increased for a particular purpose. However, the challenge is to integrate the information in these miscellaneous applications to ensure the accuracy of reports and decision-making.
What is an Third-party API integration?
The integration of application programming interface can be defined as a process where two or more applications are connected via application programming interfaces to talk “with each other. This can include applications that perform common function or just exchange information to ensure data integrity.
Companies uses all types of applications, including web-based services (such as SAAS); and institutions (ERP), and internal assigned programs. Each application of these applications should coexist to ensure smooth business.
Let us clarify the use of an API integration platform in a scenario where the company uses different applications, such as Marketo (Internet Marketing Automation Program), Salisfurcy (CRM (CRM) and Oracle ERP (cloud-based compiler application). Each application of these applications contains one; or more common entities related to business, such as customer names.
It is important that when you add a client to the ERP system; the same command must be reflected in Marketo; and SalesForce; and vice versa. If the information is not updated via three applications, it may mean that the sales or marketing team you have inaccurate data. This may lead to the loss of potential expectations; and loss of sales opportunities and wrong reports on your business.
The integration solution adds an application programming layer from automation between these applications that are running automatic updates whenever data is changed in an application. This will also allow you to maintain a key database (for example, in Oracle ERP) you can use them to set up reports and analyzes.
Main Functions of API Integration Tools
One of the main functions of API integration tools is that they help you integrate existing software components. In addition, it enables you to use public APIs to integrate many online applications, such as Twitter; Google Maps; and Marketo; along with your business applications. You can use these open APIs to supplement the information in your organization’s database to support or improve business processes. For example; companies can use the Twitter API to learn more about potential customers and emerging trends.
Coding for Data Integration API
We know what API integration is; Now; let’s move on to how the API integration works. There are many ways to integrate APIs; including writing code in-house or using third-party platforms to build integration pipelines.
The first method is to ask your IT team to create an integration and automation layer, allowing your applications to work together seamlessly. This will involve your team manually integrating, transforming, cleaning, and aggregating information from the various applications your business uses.
The downside to writing code by hand is that it can be very complicated and cumbersome; Especially if it includes more than two applications. To make this more clear, let’s follow the example from the previous section regarding Marketo, Salesforce, and Oracle ERP. Each application has its own set of REST APIs to fetch and update information. API designers have to write code for the different ways that data is formatted; stored; and captured in each. The entire API integration process can take weeks, even months; to complete and properly implement.
Another drawback of this approach is the need to manually update the cryptographic API integration layer every time the APIs or data sources change. For example, if you add a new service, start using a new feature, or make any changes to your business processes, it could cause your development team to completely rewrite the integration layer again.
Automation with API integration platforms
The best and most popular approach to API integration is to use third-party integration platforms. These platforms can overcome the limitations that users face when writing code.
A comprehensive integration platform, such as Astera Centerprise; can handle all of your API integration needs. Centerprise allows you to import public and private REST APIs without writing a single line of code. You can use these APIs with other Centerprise-formatted objects; such as transforms and inline connectors; and use the Job Scheduler feature to run a loop automatically. These functions automate API integration; saving you the trouble of executing pipelines manually. It can also save you from performing individual tasks for each new transaction.
Astera Centerprise is flexible enough to perform any integration task your business needs; allowing you to build workflows without coding them yourself. It provides you with a simple and easy to use user interface that you can use to create the integration workflow.
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